News&Articles

Hello everyone. October has finally arrived, and the long spell of rain is starting to settle down. Although Typhoon No. 26 has already passed, it seems that Typhoon No. 27 is now on its way, which is a bit worrying.

When you walk through the streets of Japan at this time of year, have you ever suddenly caught a sweet, fruity, and somewhat nostalgic scent carried by the breeze?

What is that Sweet Scent? That sweet aroma comes from a tree called Kinmokusei (Fragrant Olive). If you look around when you catch the scent, you will likely find trees covered in tiny, bright orange flowers.

For us Japanese people, the scent of Kinmokusei is the ultimate "invisible sign" that true autumn has arrived. Even before the autumn leaves turn red and yellow, our noses tell us that the season is changing. Because these tiny flowers bloom for only about a week before falling to the ground like an orange carpet, it is a very precious and fleeting autumn experience.

A Refreshing Breeze in a Humid Season Enjoying the natural aroma of Kinmokusei brings us a wonderful, refreshing feeling during this autumn season, which has been filled with so many gloomy, humid days. You can often catch the scent of Kinmokusei in stylish areas of Tokyo, such as Omotesando, where they are planted along the streets.

Please try paying attention to the scents in the air, and make sure to enjoy those precious, rain-free days!